Where Art, Rock, and Culture Collide Without Clashing

HOG creates a legendary legacy that reverberates through the halls of music history.

Did You Know the “Largest Guitar Store” in the World is Located in Rochester, NY?

Welcome to the House of Guitars®, where the music is loud and the good times are even louder. Our rockin’ music shop is located in the heart of Rochester, NY, where we’re passionate about all things music. As the “Largest Guitar Store in the World,” we’ve got everything you need to kickstart your rockstar endeavors – from new guitars to vintage ones, plus drums, keyboards, and accessories. We believe that music is a lifestyle and the best way to embrace your wild side.

Music Shop in Rochester, NY | House of Guitars

From Basement to Rock Royalty: The Rise of the House of Guitars®

In 1964, Beatle-mania came to America and brothers Armand and Bruce opened their first store in their mom’s basement. The rest became rock and roll history…

“People hear from major bands that we’re the place to go, all the national acts know about us. They trust us because of our reputation.”

-Armand Schaubroeck, Owner.

You Say You Want a Revolution

By day, Armand and Bruce Schaubroeck were average Joes delivering newspapers and working at the local meat market. By night, they were plotting how they could take part in the rock revolution. As they started selling guitars out of their basement, they quickly became a destination for riff-raff to hang out. It wasn’t long before Mom had enough of the lingering smoke and loud riffing and had to kick them to the curb!

From Grange Hall to Guitar Mecca

Jumping to the present, the Schaubroeck bros made a power move by snagging the historic Grange Hall in Irondequoit, which became HOG’s sixth location. This place was the go-to spot for farmers looking for a good time, hosting everything from dances to meetings. It was the perfect spot for the House of Guitars to call home sweet home – and they’ve been there ever since.

Online Guitar Store in Rochester, NY | House of Guitars

Guitars and Beatles Galore

The House of Guitars didn’t just stumble into the music scene – they staked their claim early on. When the Beatles made their American debut, the Schaubroeck brothers were already one step ahead, stocking the exact instruments played by the Fab Four.

Rock ‘n’ Roll Wonderland

Fast forward to today, and the House of Guitars is a rock ‘n’ roll paradise. Imagine multiple levels packed with new, vintage, and used guitars, along with drums, keyboards, and an in-house repair shop. Dive into the back rooms for a treasure trove of musical goodies and walls adorned with rock ‘n’ roll history.

Where Legends Shop

You name ’em, they’ve shopped at the House of Guitars. Aerosmith, Ozzy Osbourne, Metallica – you get the drift. These music gods know that when they walk through those doors, they’re stepping into a rock ‘n’ roll heaven built on trust and pure awesomeness.

Our Records

ROC Hall of Fame logo
Guiness World Records logo
HOG 60th magazine cover

Let’s make some noise together!
Give HOG a shout!